Rob
Star Digital is a web design and full service digital marketing agency. Specialising in collaborating with Small and Medium Enterprises (SMEs) across diverse industries, the agency excelled in crafting stunning websites. Their expertise extended beyond aesthetics, delving into data-driven marketing services that propelled client success. With a commitment to innovation and client satisfaction, Star Digital navigated the ever-evolving digital realm, ensuring their clients not only had visually appealing online platforms but also reaped the benefits of strategic and results-oriented marketing solutions.
In this project, I played a key role in rebranding the agency by introducing a new character, the Spaceman. I designed and modelled the Spaceman in Blender, creating static and animated graphics for use across our website and overall branding strategy. The objective was to infuse a sense of playfulness and character into the agency's image.
Building on this new branding, I also completely overhauled the company's website. Introducing this new mascot and putting the focus on the agency's work and clients, the website reflected the fresh brand identity. The incorporation of a much more dynamic colour palette, inspired by the Spaceman, served as a consistent theme across various applications within the business.
I built the website in Webflow creating a complete custom theme based on my design. This ensured a seamless and engaging user experience while reinforcing the brand consistently throughout the digital landscape.
